The Routledge Companion to Non-Market Strategy

Book Overview

It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving...

• Format: Hardcover
• Language: English
• ISBN: 0415712319
• ISBN13: 9780415712316
• Release Date: April 2015
• Publisher: Routledge
• Length: 426 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.1" x 7.0" x 9.7"