The Routledge Companion to Marketing History

Book Overview

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process.

With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of...

• Format: Paperback
• Language: English
• ISBN: 0367868717
• ISBN13: 9780367868710
• Release Date: December 2019
• Publisher: Routledge
• Length: 500 Pages