The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and Its Impact on Structural Change

by Rosalind Beere

Book Overview

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising...

• Format: Hardcover
• Language: English
• ISBN: 331949063X
• ISBN13: 9783319490632
• Release Date: May 2017
• Publisher: Palgrave MacMillan
• Length: 224 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"