The role of Costumer Service in a Marketing Campaign

by Ugwuja Chinonso Oliver

Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.1, course: CUSTOMER SERVICE AND MARKETING, language: English, abstract: The center-piece of all marketing activities is the customer. In the words of Peter Drucker, as cited in (Cohen, 2012), marketing is not a function but the whole essence of a business seen from the customer's eyes. Thus, the key to a company's survival, profitability...

• Format: Paperback
• Language: English
• ISBN: 3346038157
• ISBN13: 9783346038159
• Release Date: December 2019
• Publisher: Grin Verlag
• Length: 28 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"