The Road to Victory 2000: The Complete Guide to Winning Political Campaigns-Local, State and Federal

By Campaigns and Elections and Campaigns & Elections Staff

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0787243892
• ISBN13: 9780787243890
• Release Date: November 1997
• Publisher: Kendall/Hunt Publishing Company
• Length: 640 Pages
• Weight: 2.50 lbs.
• Dimensions: 9.3" x 7.3" x 1.3"

Customer Reviews

This is the only book you will need

This is the best book that I have seen on the election process. I am going to use this book for the course that I will be teaching on Campaign Management at our our local college.

Practical, useful for candidates, campaigners

Excellent "how to" book on every aspect of running a political campaign. Some of the best pieces from Campaigns & Elections magazine are in here, from fundraising to media, polling to targeting, organization to strategy, direct mail to telephones.

Best Political Campiagn Book in Existance !

Ron Faucheux knew what he was talking about when he wrote this book. This book is a virtual blueprint on how to win a political campaign. It is not for everyone but for anyone in the political industry you will use it like a bible ! This book along with Chris Matthews' Hardball and John Brady's Bad Boy is required reading for all political junkies and soon to be campaign managers. I cannot recommend this book enough !