The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

by David S. Williams

Book Overview

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This...

• Format: Hardcover
• Language: English
• ISBN: 1119059720
• ISBN13: 9781119059721
• Release Date: April 2015
• Publisher: Wiley
• Length: 240 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"