The Rise of Advertising in the United States: A History of Innovation to 1960

by Edd Applegate and Edd Applegate

Book Overview

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's...

• Format: Paperback
• Language: English
• ISBN: 1442244380
• ISBN13: 9781442244382
• Release Date: September 2014
• Publisher: Rowman & Littlefield Publishers
• Length: 210 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.0" x 9.2"