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Paperback The rise and reinvention of Chrysler minivans: How a rejected idea became a 14-million-sale success Book

ISBN: 1099615712

ISBN13: 9781099615719

The rise and reinvention of Chrysler minivans: How a rejected idea became a 14-million-sale success

This is a new, expanded edition (February 2022). With the help of a number of Chrysler insiders and proofreader John Rush, it has been greatly corrected and expanded. In 1972, a team of designers worked at making a practical van that could fit in a garage, arguing over the best way to get there--and fighting for the project's life with executives who insisted on just matching GM and Ford. Eventually, they got their way--and then they had the real...

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Format: Paperback

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Related Subjects

Transportation

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