The Rise and Fall of Mass Communication

by Andrew C. Billings and William L. Benoit

Book Overview

Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.

• Format: Hardcover
• Language: English
• ISBN: 1433164264
• ISBN13: 9781433164262
• Release Date: June 2020
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 172 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"