The Rhetoric and Reality of Marketing: An International Managerial Approach

by Philip J. Kitchen

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0333987322
• ISBN13: 9780333987322
• Release Date: April 2003
• Publisher: Palgrave MacMillan
• Length: 202 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.7" x 6.3" x 8.8"