The Review Response Genre: Structures, Language, and Functions

by victor ho

Expanding the scope of the metadiscourse construct, Ho offers a comprehensive analysis of the online review response genre using hotel managers' responses to negative reviews posted by dissatisfied customers on TripAdvisor.

He adopts a robust research methodology that involves both quantitative and qualitative analyses of three different types of data: managerial responses to negative comments, questionnaire responses from dissatisfied customers...

• Format: Paperback
• Language: English
• ISBN: 1032101652
• ISBN13: 9781032101651
• Release Date: January 1
• Publisher: Routledge
• Length: 192 Pages
• Weight: 1.00 lbs.
• Dimensions: 6.1" x 9.2"