The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices

by Kyle Murray

Book Overview

How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers from those that fail and are forgotten.

The ESE framework is derived from the academic literature on retail management and consumer marketing,...

• Format: Hardcover
• Language: English
• ISBN: 1442643633
• ISBN13: 9781442643635
• Release Date: January 2012
• Publisher: Rotman-Utp Publishing
• Length: 248 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"
• Grade Range: Postsecondary and higher