The Retail Jeweller's Guide

by Kenneth Blakemore

Book Overview

Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse, misuse, and abuse. This text identifies key misconceptions in the field... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0719800331
• ISBN13: 9780719800337
• Release Date: May 2008
• Publisher: Robert Hale & Company
• Length: 306 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"