The RESPONSE Agency Guide to Direct Mail

by Steve Cuno

What you need to know for effective direct mail: - What works? - What doesn't? - Mailing lists and how to choose them - 25 response-building secrets - What's a "good" response? - How to track results... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1304750795
• ISBN13: 9781304750792
• Release Date: January 2014
• Publisher: Lulu.com
• Length: 44 Pages
• Weight: 0.17 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"