The Relational Enterprise: Moving Beyond Crm to Maximize All Your Business Relationships

by Ken Cooper

"Thanks to recent technologies, companies have made great strides in customer relationship management (CRM). But now they're realizing that CRM is only part of the picture. To be fully successful, an... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814406696
• ISBN13: 9780814406694
• Release Date: January 2002
• Publisher: Amacom
• Length: 272 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 6.3" x 9.5"
• Age Range: 17 years and up
• Grade Range: Grade 12 and higher