The Reinvention of Marketing

by Deborah Malone

Book Overview

The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1942324006
• ISBN13: 9781942324003
• Release Date: October 2014
• Publisher: Internationalist
• Length: 180 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"