The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction

by Forrest Morgeson, Tomas Hult, David Vanamberg, et al.

Book Overview

Defining Customer Satisfaction: A Strategic Company Asset?Customer Expectations: What Do Your Customers Demand?Perceived Quality: Does Performance Matter?Perceived Value: Is It Really All About Price?ACSI: Is Satisfaction Guaranteed?Customer Complaints: Learning to Love Your Angry CustomersCustomer Loyalty: Hey, Stick around for a While!Satisfied Customers: An Asset Driving Financial PerformanceYour Future: Opportunities for Customer Centricity...

• Format: Paperback
• Language: English
• ISBN: 3030135640
• ISBN13: 9783030135645
• Release Date: August 2021
• Publisher: Palgrave MacMillan
• Length: 211 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"