The Regional Multinationals: MNEs and 'Global' Strategic Management

by Alan M. Rugman

Book Overview

Although many firms label themselves global, very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0521603617
• ISBN13: 9780521603614
• Release Date: February 2005
• Publisher: Cambridge University Press
• Length: 290 Pages
• Weight: 2.31 lbs.
• Dimensions: 9.6" x 0.7" x 6.7"