The Referral Engine: Teaching Your Business to Market Itself

by John Jantsch

Book Overview

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business...

• Format: Hardcover
• Language: English
• ISBN: 1591843111
• ISBN13: 9781591843115
• Release Date: May 2010
• Publisher: Portfolio
• Length: 243 Pages
• Weight: 0.10 lbs.
• Dimensions: 1.0" x 6.3" x 8.9"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher