The Real World Guide to Fashion Selling and Management

by Gerald J. Sherman and Sar Perlman

Book Overview

Today's fashion retail world is fast paced and based on quick transactions-so how does the art of personal selling stand out among the sea of flashy advertisements and slick commercials? Students often feel that selling is something that magically happens, and they find themselves unprepared when they're on the job. But now, more than ever, the personal approach matters and can determine whether a product succeeds or fails. "The Real World Guide to...

• Format: Paperback
• Language: English
• ISBN: 1563674211
• ISBN13: 9781563674211
• Release Date: September 2006
• Publisher: Fairchild Publications
• Length: 304 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.6" x 7.4" x 9.2"