The Real Power of Brands: Putting Brands to Work in a Changing World

by Stuart Crainer

This text provides an introduction to brands and brand management and a practical guide to help the reader make the most from their brands, without losing out to their competition. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0273613790
• ISBN13: 9780273613794
• Release Date: August 1995
• Publisher: FT Press
• Length: 224 Pages
• Weight: 1.09 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"