The Rationalizing Voter

by Milton Lodge and Charles S. Taber

Book Overview

Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence...

• Format: Paperback
• Language: English
• ISBN: 052117614X
• ISBN13: 9780521176149
• Release Date: April 2013
• Publisher: Cambridge University Press
• Length: 300 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"