The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

by Philip Kotler, Roland Berger, Nils Bickhoff

Book Overview

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying...

• Format: Paperback
• Language: English
• ISBN: 3662569280
• ISBN13: 9783662569283
• Release Date: May 2018
• Publisher: Springer
• Length: 113 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"