The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities

by Svend Hollensen, Marc Opresnik, Nils Bickhoff

Book Overview

Marketing and Marketing Management: A First Basic Understanding.- Step 1 - Market Analysis: Structuring and Evaluating the Market Information.- Step 2 - Strategic and Operative Marketing Planning: Segmenting, Targeting, Positioning.- Step 3 - Marketing Implementation: Executing the Marketing Plan.- Conclusion: Marketing and Railroad Companies.

• Format: Hardcover
• Language: English
• ISBN: 3642454437
• ISBN13: 9783642454431
• Release Date: July 2014
• Publisher: Springer
• Length: 144 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"