The Questionable Methods of Charity Advertising: Is there still a place for charities to use negative imagery to pressurise people into donating?

by Hannah Martin-Singh

Bachelor Thesis from the year 2014 in the subject Communications - Journalism, Journalism Professions, grade: 1st, University of Leeds (Leeds Trinity University), course: Media Research, language: English, abstract: This paper is an evaluation of the techniques that large organisations may use to influence members of the public into donating, exploring how often how often these practices are used and if this format is actually ethical. The purpose...

• Format: Paperback
• Language: English
• ISBN: 3656904456
• ISBN13: 9783656904458
• Release Date: March 2015
• Publisher: Grin Verlag
• Length: 30 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"