The Quest for Loyalty: Creating Value Through Partnership

by Frederick F. Reichheld

This collection of articles and interviews from the Harvard Business Review, should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.

• Format: Hardcover
• Language: English
• ISBN: 0875847455
• ISBN13: 9780875847450
• Release Date: November 1996
• Publisher: Harvard Business Review Press
• Length: 278 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.1" x 6.4" x 9.5"

Customer Reviews

THE WAY TO KEEP CUSTOMERS. READ THIS BOOK

This book is great. We read it in the management team in our company. It gave focus to our customer satisfaction strategy. It is easy to read, and the examples given are very appropiated.