The Quest for Attention: Nonprofit Advocacy in a Social Media Age

by Gregory Saxton and Chao Guo

Book Overview

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy...

• Format: Paperback
• Language: English
• ISBN: 1503613070
• ISBN13: 9781503613072
• Release Date: July 2020
• Publisher: Stanford Business Books
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"