The Purpose Advantage: How to Unlock New Ways of Doing Business

by Jeff Fromm

Book Overview

In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step...

• Format: Paperback
• Language: English
• ISBN: 1940858992
• ISBN13: 9781940858999
• Release Date: September 2019
• Publisher: Vicara Books
• Length: 145 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"