The Public Relations Writer's Handbook

by Don Spetner, Carol Ames, Merry Aronson, et al.

Book Overview

A must for novices. Great for old hands who'd like to learn some new techniques. Two pros guide readers through the ins and outs of attracting TV cover, speech writing, damage control, and a variety... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0787986313
• ISBN13: 9780787986315
• Release Date: March 2007
• Publisher: Jossey-Bass
• Length: 368 Pages
• Weight: 1.34 lbs.
• Dimensions: 1.3" x 6.5" x 9.1"