The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice

by Heather Yaxley and Alison Theaker

Book Overview

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for...

• Format: Paperback
• Language: English
• ISBN: 1138678678
• ISBN13: 9781138678675
• Release Date: October 2017
• Publisher: Routledge
• Length: 418 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.0" x 6.7" x 9.6"