The Public Image of Henry Ford: An American Folk Hero and His Company

by David Lanier Lewis

Book Overview

Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.

• Format: Hardcover
• Language: English
• ISBN: 0814315534
• ISBN13: 9780814315538
• Release Date: January 1976
• Publisher: Wayne State University Press
• Length: 598 Pages
• Weight: 3.30 lbs.