The Public and the National Agenda: How People Learn about Important Issues

by Wayne Wanta and Wanta

Book Overview

Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an agenda-setting susceptibility index, the...

• Format: Paperback
• Language: English
• ISBN: 0805824618
• ISBN13: 9780805824612
• Release Date: June 1997
• Publisher: Routledge
• Length: 132 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"