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It is a simple fact that we can sell things to a person more readily if we know that person. We can't personally know every person to whom we wish to sell goods. We must therefore consider if there are not certain ways of thinking and of acting which are common to all people,... Read Full Overview

"What has the matter of advertising, store display, personal manner, etc., to do with salesmanship? Just this much, that all these things are based on the same fundamental principles as is salesmanship, and that these fundamental principles are those of psychology." THE PSYCHOLOGY... Read Full Overview

In its phase of Salesmanship, the study of human nature along the lines of psychology, becomes a science. From the first to the last Salesmanship is a psychological subject. Every step in the process of a sale is a mental process. The mental attitude and mental expression of... Read Full Overview

Lawyer William Walker Atkinson was an important early exponent of New Thought metaphysics and the occult, and, under the name of Swami Ramacharaka, he was a pioneer advocate of Hinduism and yoga. Atkinson was born December 5, 1862, in Baltimore, Maryland, and began his legal...

Lawyer William Walker Atkinson was an important early exponent of New Thought metaphysics and the occult, and, under the name of Swami Ramacharaka, he was a pioneer advocate of Hinduism and yoga. Atkinson was born December 5, 1862, in Baltimore, Maryland, and began his legal...

CONTENTS CHAPTER I.Psychology in Business II.The Mind of the Salesman III.The Mind of the Salesman (continued) IV.The Mind of the Buyer V.The Mind of the Buyer (continued) VI.The Pre-Approach VII.The Psychology of Purchase VIII.The Approach IX.The Demonstration X.The Closing

"The Psychology of Salesmanship" from William Walker Atkinson. Attorney, merchant, publisher, and author (1862-1932).

"What has the matter of advertising, store display, personal manner, etc., to do with salesmanship? Just this much, that all these things are based on the same fundamental principles as is salesmanship, and that these fundamental principles are those of psychology." ...

The best authorities on salesmanship and advertising now recognize this fact and emphasize it in their writings. George French, in his "Art and Science of Advertising" says regarding psychology in advertising: "So we can dismiss the weird word, and simply acknowledge that we... Read Full Overview

As a salesperson, you must know what you are selling and if you listened well enough you will understand what is of value to your customers and make sure they understand the benefit of your products. ...

Until the last few years the mere mention of the word "psychology" in connection with business was apt to be greeted with a shrug of the shoulders, a significant raising of the eyebrows-and a change of the subject. Psychology was a subject that savored of the class room, or else... Read Full Overview

The Psychology of Salesmanship, est un livre classique et a t consid r comme important tout au long de l'histoire de l'humanit . Afin que ce livre ne soit jamais oubli , chez Alpha Editions, nous avons fait des efforts pour le pr server en le r ditant dans un format moderne... Read Full Overview

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