The Psychology of Micro-Targeted Election Campaigns

by Jens Koed Madsen

Book Overview

Introduction.- 1. Approaching Persuasion.- 2. Subjective rationality.- 3. Source credibility.- 4. From belief to behaviour.- 5. Voter relevance and campaign phases.- 6. Psychometrics, model generation, and data.- 7. Micro-target campaign management.- 8. Negative campaigning and attack ads.- 9. Modelling complex systems.- 10. From analytic to dynamic micro-target models.- 11. State of play.

• Format: Paperback
• Language: English
• ISBN: 3030221474
• ISBN13: 9783030221478
• Release Date: October 2020
• Publisher: Palgrave MacMillan
• Length: 395 Pages
• Weight: 1.09 lbs.
• Dimensions: 0.8" x 5.8" x 8.3"