The Psychology of Media and Politics

by Erica Scharrer and George Comstock

Book Overview

Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. The Psychology...

• Format: Hardcover
• Language: English
• ISBN: 0121835529
• ISBN13: 9780121835521
• Release Date: April 2005
• Publisher: Academic Press
• Length: 328 Pages
• Weight: 1.47 lbs.
• Dimensions: 0.9" x 6.5" x 9.2"