The Psychology of Marketing: Cross-Cultural Perspectives

by G. Jason Goddard, Alexander Unger, Gerhard Raab

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as...

• Format: Paperback
• Language: English
• ISBN: 1032838248
• ISBN13: 9781032838243
• Release Date: June 2024
• Publisher: Routledge
• Length: 412 Pages