The Psychology of Influence: Theory, research and practice

by Joop Van Der Pligt and Michael Vliek

Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written...

• Format: Paperback
• Language: English
• ISBN: 1138655392
• ISBN13: 9781138655393
• Release Date: October 2016
• Publisher: Routledge
• Length: 250 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.8" x 9.6"