The Psychology of Flavour

by Richard J. Stevenson

Flavour is arguably the most fascinating aspect of eating and drinking. It utilises a complex variety of senses and processes, that incredibly work together to generate a unified, and hopefully pleasurable, experience. The processes involved are not just those involved in tasting at the time of eating, but also memory and learning processes - we obviously shun those foods of which we have a negative memory, and favour those we enjoy. Our understanding...

• Format: Hardcover
• Language: English
• ISBN: 0199539359
• ISBN13: 9780199539352
• Release Date: August 2009
• Publisher: Oxford University Press, USA
• Length: 312 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"