The Psychology of Consumer Behavior

by Brian Mullen and Craig Johnson

Book Overview

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0898598575
• ISBN13: 9780898598575
• Release Date: May 1990
• Publisher: Psychology Press
• Length: 230 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"