The Psychology of Advertising

by Bob Michaeel Fennis and Wolfgang Stroebe

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes...

• Format: Paperback
• Language: English
• ISBN: 0367346354
• ISBN13: 9780367346355
• Release Date: October 2020
• Publisher: Routledge
• Length: 466 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.3" x 6.9" x 9.7"