The Psychology of Advertising

by Bob M. Fennis and Wolfgang Stroebe

Book Overview

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1848723067
• Release Date: December 2015
• Publisher: Psychology Press
• Length: 450 Pages
• Weight: 1.65 lbs.
• Dimensions: 9.7" x 1.0" x 6.8"