The Psychology of Advertising

by Bob M. Fennis and Wolfgang Stroebe

Book Overview

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0415442737
• ISBN13: 9780415442732
• Release Date: July 2010
• Publisher: Psychology Press
• Length: 331 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 6.9" x 9.7"