The Psychology of Advertising [microform]

by Walter Dill Scott

Book Overview

The Psychology of Advertising is a book written by Walter Dill Scott that provides a comprehensive understanding of the principles of psychology and their relation to successful advertising. The book... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1014411017
• ISBN13: 9781014411013
• Release Date: September 2021
• Publisher: Legare Street Press
• Length: 162 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"