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The Profit Impact of Marketing Strategy Project...
Edition Description
Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book...
Edition Details
Format:Hardcover
Language:English
ISBN:0521840538
Format: Hardcover
Condition:
$
126.21
Save $3.79!
List Price: $130.00
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The Profit Impact of Marketing Strategy Project...
Edition Description
Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book...
Edition Details
Format:Paperback
Language:English
ISBN:0521123453
Format: Paperback
Condition:
$
41.99
50 Available
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