The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

by Lucas Weber

Book Overview

The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches.This book is a must-have for anyone who works as, or with, a Product...

• Format: Paperback
• Language: English
• ISBN: 1973317036
• ISBN13: 9781973317036
• Release Date: October 2017
• Publisher: Independently published
• Length: 123 Pages
• Weight: 4.65 lbs.
• Dimensions: 8.0" x 0.3" x 5.0"