The Product Marketing Handbook for Software: The complete guide to sucessfully launching and sustaining your software product

by Merrill R. Chapman

Product Marketing Handbook for Software: The complete guide to sucessfully launching and sustaining your software product This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0967200806
• ISBN13: 9780967200804
• Release Date: January 1999
• Publisher: Aegis
• Length: 424 Pages
• Weight: 1.65 lbs.

Customer Reviews

Incredibly useful resource

I was skeptical that the book would have much to offer me. Given that I've spent the last 15+ years building my career around Product Marketing, I thought there wouldn't be much that I hadn't learned on my own over the years. In spending a little time with it, however, I found that it actually includes many valuable insights and information that I hadn't uncovered before. Weighing in at almost 700 pages, this book is an extremely valuable resource for anyone doing Product Marketing work. The handbook is very comprehensive, covering positioning, pricing, distribution, research, direct marketing, PR, sales promotions, advertising, bundling, trade shows, product marketing and management processes, web and internet marketing and more. It includes case studies, checklists, and a CD with sample budgets, forms and charts and videos of the author being interviewed. Also included is an appendix with estimated costs for marketing. Reviewed by Brian Lawley http://www.280group.com