The Primetime Presidency of Ronald Reagan: The Era of the Television Presidency

by Robert E. Denton Jr.

Beginning in the 1970s, the public has turned to the media for information and guidance in selecting their presidents. Television has become the primary means of getting to know the issues and candidates. This monograph examines the mediazation of the U.S. presidency, as exemplified by President Reagan's role as the great communicator. Specifically, Denton analyzes the use of television as an instrument of image-making and governing, the role of the...

• Format: Hardcover
• Language: English
• ISBN: 0275926036
• ISBN13: 9780275926038
• Release Date: October 1988
• Publisher: Praeger
• Length: 143 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.6" x 5.6" x 8.6"