The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products

by Jan Y. Yang

The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents...

• Format: Paperback
• Language: English
• ISBN: 3030507769
• ISBN13: 9783030507763
• Release Date: August 2020
• Publisher: Springer
• Length: 173 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"