The Pricing Compass: Finding the Solution to Your Pricing Puzzle

by Jan Y. Yang

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics...

• Format: Hardcover
• Language: English
• ISBN: 3031520599
• ISBN13: 9783031520594
• Release Date: February 2024
• Publisher: Springer
• Length: 145 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"