The Pricing and Revenue Management of Services: A strategic approach

by Irene C.L. Ng

Book Overview

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

The first part of the book discusses the buyer as an individual,...

• Format: Paperback
• Language: English
• ISBN: 0415551951
• ISBN13: 9780415551953
• Release Date: July 2007
• Publisher: Routledge
• Length: 196 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.1" x 9.1"