The Practical Handbook and Guide to Focus Group Research

by Thomas L. Greenbaum

Book Overview

This is a primer for the person who is trying to learn all the details associated with focus group research. It was written in 1985 and is considered to be one of the first books that thoroughly... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0669147753
• ISBN13: 9780669147759
• Release Date: January 1987
• Publisher: Lexington Books
• Length: 191 Pages
• Weight: 1.25 lbs.